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field marketing

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  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis …   Wikipedia

  • Marketing warfare strategies — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Field research — Field research/primary market research has traditional been thought different from methods of research conducted in a laboratory or academic setting. It was developed originally from anthropology and is sometimes know as participant research, or… …   Wikipedia

  • Marketing Theory —   Abbreviated title (ISO) …   Wikipedia

  • field sales — UK US noun [U] MARKETING, COMMERCE ► the activity of selling a company s products or services outside the office: field sales force/representative/team »In this way, a manager can issue a memo to his entire field sales force at minimal cost …   Financial and business terms

  • field experiments — Marketing tests conducted outside the laboratory in a real market environment. See test marketing …   Big dictionary of business and management

  • Marketing PhD Program — Contents 1 Introduction to a Marketing PhD Program 2 Broad Categorizations of Marketing PhD Research 3 Courses in Marketing PhD Programs 4 R …   Wikipedia

  • Marketing science — For the journal, see Marketing Science (journal). Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through… …   Wikipedia

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… …   Wikipedia

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